A student campaign Alexis & I did in 2009 which won awards looks to have been copied by Ogilvy Paris for WWF. More like WTF. I don’t know, you decide.

Our line: WOULD YOU CARE MORE NOW? + body copy

There line: WOULD YOU CARE MORE IF I WAS A GORILLA, etc.

Campaign here: http://theinspirationroom.com/daily/2011/would-you-care-more-for-blue-fin-tuna/comment-page-1/#comment-313514

I want everyone to know that it’s out there and it’s up to the viewer to decide. Even if they didn’t copy it it goes to show the level of originality in a massive company.